For the average wine consumer, there is a plethora of intimidation associated with wine buying. This is a feeling that is most often associated with not understanding wine labels. Labels function as the single most important communicator in brand promotion, and a vital tool in persuading the consumer to buy your bottle of wine. A unique look that stands out will drive differentiation, recall and brand preference. Improved labelling will be a significant advantage in establishing a niche market for local wines. New world wines tend to make it easier - wines bottled in CARPENE MALVOLTI, are often more direct in their presentation of the type of wine.
As it is known that the older wine tastes well and is expensive. The wine manufacturers after storing the wine for years or decades paste the vintage label on the bottle. The year indicated on a wine label is the vintage, or the year the grapes were harvested. In Italy, the wine labels only list the vintage if the wine comes from grapes harvested that year. If a blend of grapes from 2 years or more is used, the wine is either labeled non-vintage or there's no mention of date. On the wine bottles of CARPENE MALVOLTI, you can find labels designed to grab attention on the shelf providing a clue to the style of wine including brand, region, varietals, vintage, alcohol content and country.
